Norfolk youth rugby and the inter-club Norfolk Cup youth rugby competition has a new sponsor this year. Norfolk’s premier business location, Broadland Business Park has thrown its weight behind the sport in Norfolk, which attracts hundreds of young players of all ages to clubs right across the county, from West Norfolk and Holt to Diss and Lowestoft & Yarmouth.

Broadland Business Park, through their owners, Lothbury Investment Management, is sponsoring the annual Norfolk Cup competition, which is hotly contested between the county’s clubs at age groups from under 13 to under 16. 

Adam Smith, director of Lothbury Investment Management and himself a former rugby player, said: “Youth rugby in Norfolk is a very popular sport and one that teaches so many children the positive life skills that they will take into their working careers. It is a wonderful way for youngsters to get fit and make friends throughout the rugby community that will last them a lifetime. 

“Norfolk has produced many fine players who have come up through the youth and mini ranks who are now playing in Premiership sides like Leicester Tigers and Northampton Saints and Championship teams from Bedford Blues to Leeds Carnegie and Jersey, let alone England and Lions stars Tom and Ben Youngs. So I’m delighted that we are able to support Norfolk youth rugby in this way.”

Broadland Business Park is Norfolk’s leading business location. Situated on the A47 on the eastern side of Norwich, it offers high quality office and commercial accommodation in excellent landscaped surroundings. Companies including Aviva, RBS, Bertrams Books, Start-rite Shoes, D & F McCarthy, Lovewell Blake and Bunn Fertiliser are all based there.

Broadland Business Park is also sponsoring the Norfolk RFU youth teams, whose players are selected from clubs throughout the county and play against other counties in the east.

David Masdin, chairman of Norfolk Youth Rugby, said: “The support we are receiving from Broadland Business Park is extremely valuable and will help development of the sport throughout Norfolk.”